We review the current business settings and market environment to find key areas of success and vulnerabilities.

Upon that, we conduct multi-variate analysis of the competition and supply chain management to enable market mapping.

Then, we apply our expertise in business and technologies to uncover untapped market opportunities and transition to the next stage - Focused Market Research.

We conduct focused marketing research to uncover new market opportunities. Such opportunities include stronger engagement of the existing customers and expansion of business to the new market segments.

We develop the strategic marketing plan including the Segmentation-Targeting-Positioning stages using the research outcomes. Together with the results of the competitive business analysis, marketing strategy becomes a basis of the Bi-Focal Strategic Planning.

1. Identification of the long-term business goals.
2. Comparison and adjustment of the business analysis and strategic marketing.
3. Organic combination of the long and short-term strategic plans.

The most important consideration is the business owner's return on investment. As the prior practice demonstrated, the ROI comes in high multiples for a good reason.

Instead of having a formal consultant-client relationship, BiFoS develops long and short-term strategies in close and genuine collaboration with its clients leading to the successful development of their business.