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Teaching
  • Since 2015, Greg serves as Associate Professor in Residence of Marketing at the University of
    Connecticut and teaches advanced marketing courses to MBA students. As Director of Experiential
    Learning Collaborative, he supervises real-world projects engaging graduate students developing
    innovative solutions for business client-partners.
  • At Rivier University Greg developed a new graduate hybrid course "Marketing and New Product
    Development" and composed the first edition of the textbook for this course
  • As an Associate Professor at Oregon State University, Greg shaped the business curriculum, developed
    and taught new courses in Marketing, Management, Innovation and Entrepreneurship in Professional
    Science Master's program

Research and Scholarship
  • In 2015 Greg authored a paper "Cultural Dynamics and Marketing Strategies for Emerging Markets:
    Characterization of Group Subcultures and Consumption Preferences" in the AMS Review journal.
  • In July 2011 Greg organized and chaired the Special Session "Retarded Theory or Run-Away Practice:
    Marketing in BRICS" at the 2011 World Marketing Congress in Reims (France). He also presented a
    research paper "The Luxury of Belonging to Middle Class: Marketing to Russian Consumers"
  • In May 2011 Greg presented a research paper (with Roy Toffoli) "Social Mobility and the Demand for
    Luxury in Russia: A Typology of Russian Consumers of Luxury Goods" at the 40th Annual Conference of
    the Academy of Marketing Science in Coral Gables, FL
  • In 2011 Greg composed the first edition of a custom textbook "Marketing and New Product Development."
    He combined select chapters from two well respected sources authored by Marshall & Johnston and
    Crawford & Di Benedetto, respectively, and then wrote a new chapter titled "New Ideas, New Products and
    New Ways to Market Them." The custom textbook was published in print and e-book formats.
  • In 2011 Greg won a competitive grant from the Center of International Business Education and Research
    (CIBER) funding his research of phenomena of economic, political and cultural transition leading to
    development of new marketing paradigms in BRICs
  • A Special Issue of Academy of Marketing Science Review devoted to Cross-Cultural Issues published a
    conceptual research paper on Brand Equity Aberrations penned by Greg
  • In July 2010 Greg participated in the Cultural Perspectives in Marketing conference in Lille (France) held
    by the Academy of Marketing Science and chaired the final session on Culture and Marketing Strategy
  • In 2008-14 Greg won three Nashua-Hudson Toastmasters Club International Speech and Evaluation
    contests.
  • In 2009 Greg received a prestigious L.L. Stewart Faculty Development Award funding his research in
    interdisciplinary innovation
  • A Special Issue of Academy of Marketing Science Review devoted to Cross-Cultural Issues  published a
    conceptual research paper on Brand Equity Aberrations penned by Greg:
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